CLIENT: Yaletown Business Improvement Association (YBIA) | yaletowninfo.com
PROJECT: Advertising and collateral materials
With a strong brand identity already in place, the downtown historic district of Yaletown needed advertising and collateral materials to flesh out their marketing and event activities. First up was a comprehensive brochure & map outlining the TOP TEN things to do in Yaletown. The 4×9 gatefold brochure was distributed through tourist info centres and on PNW ferry routes.
Full page ads for tourism magazines and in-ferry display board ads for the local False Creek ferry system to Granville Island were also created. 9×12 presentation folders rounded out the collateral to support marketing efforts at trade shows and events.