CLIENT: Food by Natalie Cumberbirch | @nataliecumberbirch
PROJECT: A new brand for a new startup
Food by Natalie Cumberbirch is a healthy meal preparation/delivery startup. In order to help it flourish on social media, a health-inspired identity that focussed on fresh ingredients was created to appeal to time crunched families. Clients can order meals for the week customized for their picky eaters and dietary restrictions, and even organize catering for dinner parties and celebrations.
All packaged meals and catering platters are labelled with a hand-stamped tag detailing heating or preparation instructions handwritten on the back.