CLIENT: Silk Weaving Studio | silkweavingstudio.com
PROJECT: Updating a brand that you created ten years earlier!
To celebrate 30 years on Granville Island, the Silk Weaving Studio launched a new exhibition of weaving and threw a big party! The brand created ten years ago was still going strong for the studio/store but was ready for an infusion of fresh photography to update collateral materials and studio signage.
The original layout of the business cards was established so that the “fronts” with the silk cocoon image could also appear as the “front” of the hang tags.
While most photography is done by the artists themselves, for the 30th Anniversary, a professional photographer was engaged to shoot the growing fashion collection. The fashion images were easily interspersed with the weaving images used for the studio signage.
Each artist at the studio now has a biography postcard that goes home with all purchases of their work.